Foodie
Supported influencer marketing campaigns and content production for F&B brands, managing creator collaborations, client communications, and digital content creation across social media platforms.
Service
Influencer Marketing
Client
Cari Makan
Year
2025
Influencer Marketing (XHS Blogger)
Managed creator outreach, campaign coordination, and communication between influencers and clients.
Identified suitable Xiaohongshu (XHS) creators based on campaign objectives, coordinated content deliverables, monitored posting schedules, and compiled performance links and reports for client review. Ensured smooth communication between creators and clients throughout each campaign.
Content Production
Researched, planned, produced, and edited content for food and lifestyle campaigns.
Conducted market and venue research, sourced trending food locations, developed content ideas and scripts, and handled on-site shooting and video editing. Created engaging social media content designed to increase audience reach and brand visibility.
