Campaign
A public awareness campaign designed to explore the relationship between AI and the future workforce.
Service
PSA Campaign
Client
-
Year
2026
Problem
Based on research findings that many young adults were unfamiliar with professional AI tools despite expressing little concern about AI.
This campaign focused on increasing awareness, reducing uncertainty, and encouraging informed engagement with emerging technologies through educational content and interactive experiences.
Solution
We conducted an interactive booth where students could explore AI tools used across creative and technical industries.
Students were invited to explore AI tools commonly used in different industries through hands-on demonstrations. A voting board and sticker activity encouraged participation and allowed visitors to express their perspectives on AI in an engaging and accessible way.
